Resale price maintenance occurs when:

Question

Quizplus · Accepted Answer

Resale price maintenance occurs when minimum prices are enforced by a manufacturer on their retailers or distributors. This is done to ensure that the product is not sold below a certain price point, which can protect the brand image and keep profit margins consistent. It is illegal in some countries, including the US, as it can lead to reduced competition and increased prices for consumers. The other options, such as suggesting retail prices or consignment arrangements, may not necessarily involve enforcing minimum prices and therefore would not fit the definition of resale price maintenance.

Resale Price Maintenance Occurs When