Shweder and other psychologists who adopt the concept of "implicit personality theory" argue that trait measures are invalid because they

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Shweder and other psychologists who adopt the concept of "implicit personality theory" argue that trait measures are invalid because they merely capture people's understanding of how trait-relevant words go together, rather than reflecting the complex and unique ways in which an individual's personality traits interact with the specific situations they encounter. In other words, trait measures may not accurately capture the full complexity of an individual's personality.

Shweder and Other Psychologists Who Adopt the Concept of "Implicit