In a business opportunity sale, the payment for continued patronage is called:

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Goodwill is the payment made for a business's reputation and continued patronage. It represents the intangible value of the business beyond its tangible assets. Bulk sale refers to the sale of all assets in a single transaction. Blue sky refers to the intangible value of a business that does not relate to goodwill. Net worth is the difference between total assets and total liabilities.

In a Business Opportunity Sale, the Payment for Continued Patronage