________ are the firms and individuals who help move the product to the consumer or the business user.

Question

Quizplus · Accepted Answer

Channel intermediaries, also called middlemen or intermediaries, are firms and individuals who help move the product to the consumer or business user. They can include wholesalers, retailers, agents, brokers, and distributors, among others. These intermediaries play an important role in the distribution process by bridging the gap between producers and end users, and adding value in terms of convenience, efficiency, and expertise.

________ Are the Firms and Individuals Who Help Move the Product