All of the Following Are Characteristics of Both Sales Promotion

All of the following are characteristics of both sales promotion and advertising EXCEPT ________.

A) each have an intent to change consumer behaviour or attitudes
B) each may be crafted to create a long-term positive feeling about a brand,company,or store
C) both are paid messages from identifiable sponsors
D) both tend to focus more on short-term term objectives
E) in some cases sales promotion itself is publicised using a traditional advertising medium