When Susan purchased the Barbie dream house for her daughter,she mailed in her receipt and the proof of purchase form off the carton to the manufacturer,Mattel.In six weeks,she received a cheque from Mattel for $5.Mattel used a ________ to refund part of the purchase price.
A) trade promotion
B) rebate
C) premium
D) promotional allowance
E) cash allowance
Correct Answer:
Verified
Q111: The basic rule of good public relations
Q112: McDonald's decides to have a 'McBurger Day'
Q113: _ are useful if a firm has
Q114: Bridget was invited to examine a free
Q115: How might a company advertising a new
Q117: Compare top-down budgeting techniques with bottom-up budgeting
Q118: Discuss,with examples,the different advertising appeals available.
Q119: As Brandon searched through the supermarket to
Q120: _ attempts to influence consumers while they
Q121: Planning a public relations campaign is a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents