Often consumers base their perception of price on what they perceive to be the customary or ________.

Name: Often consumers base their perception of price on what they perceive to be the customary or ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers often use their past experiences and what they have paid for similar products or services to determine what they believe is a fair price. This perception of what is customary or fair can heavily influence their purchasing decisions.

Often Consumers Base Their Perception of Price on What They