As a result of the ________,Tom bought Panadol pain reliever instead of the Tylenol his wife had requested because the price was the same.

Name: As a result of the ________,Tom bought Panadol pain reliever instead of the Tylenol his wife had requested because the price was the same.
Brand: Quizplus
Rating: 5.0 (53 reviews)

Question

Quizplus · Accepted Answer

The assimilation effect occurs when a consumer perceives two similar products as more alike than they actually are, often leading to a choice based on minor differences or perceived similarities, such as price.

As a Result of the ________,Tom Bought Panadol Pain Reliever