A store places two similar items next to each other even though the price of one item is much higher than that of the other item.This is an example of ________.

Name: A store places two similar items next to each other even though the price of one item is much higher than that of the other item.This is an example of ________.
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Question

Quizplus · Accepted Answer

This is an example of the contrast effect, where the difference in price between the two items makes the lower-priced item seem like a better value.

A Store Places Two Similar Items Next to Each Other