Services with ________ require consumers to accept them on trust because they are often too complex to evaluate even after consumption.

Question

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Credence qualities refer to service characteristics that are difficult to evaluate even after consumption, such as expertise, trust, and honesty. Consumers have to accept these qualities on trust since they cannot understand or verify them easily. Experience qualities (A) are evaluated during or after consumption, search qualities (D) can be evaluated before purchase, gap analysis issues (C) refer to identifying and addressing differences in service quality expectations and perceptions, and service encounter issues (E) relate to the interaction between service providers and customers.

Services with ________ Require Consumers to Accept Them on Trust