Service marketers ________.
A) can always predict consistency of quality
B) can always offer customers a free trial of the service
C) always aid customers in an opportunity for comparison-shopping
D) must identify ways of illustrating the benefits their service will provide to the customer
E) market the service the same as if it is a tangible item
Correct Answer:
Verified
Q62: Customer dissatisfaction may occur due to _.
A)unrealistic
Q63: Companies often develop written quality goals.This step
Q64: A bank closes one of its branch
Q65: A service firm communicating exactly what the
Q66: Because services are inseparable,_.
A)it is difficult to
Q68: The bank management decided its customers would
Q69: Managers should take note and create strategies
Q70: When communications accurately describe what service quality
Q71: The most important part of the service
Q72: Customers' experiences of a service are crucial
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