________ occurs when marketers use a variety of sources to come up new-product ideas that provide consumer benefits and are compatible with company objectives.
A)Product screening
B)Idea generation
C)Problem recognition
D)Perceptual mapping
E)A repositioning strategy

Question

Quizplus · Accepted Answer

Idea generation is the process of using various sources like customer insights, market trends, and internal research to come up with new product ideas that provide benefits to consumers and align with company objectives. Product screening comes after idea generation, where the new product ideas are evaluated and narrowed down to the best ones. Problem recognition is the first step in the product development process, where a company identifies a consumer need or issue that can be solved with a new product. Perceptual mapping is a tool used to visually represent consumer perceptions of products in the market. A repositioning strategy involves changing the positioning or image of an existing product to appeal to a new target market or meet changing consumer needs.

________ Occurs When Marketers Use a Variety of Sources to Come