________ is the degree to which a consumer perceives that a new product provides superior benefits.
A) Compatibility
B) Complexity
C) Relative advantage
D) Comparability
E) Tangibility

Question

Quizplus · Accepted Answer

Relative advantage is the degree to which a consumer perceives that a new product provides superior benefits compared to existing products or alternatives. This includes factors such as performance, cost, convenience, and quality.

________ Is the Degree to Which a Consumer Perceives That