________ is the extent to which a new product is consistent with existing cultural values, customs, and practices.
A) Compatibility
B) Complexity
C) Relative advantage
D) Comparability
E) Tangibility

Question

Quizplus · Accepted Answer

Compatibility refers to how well a new product fits with the cultural values, customs, and practices of a target market. A product that is compatible is more likely to be accepted by the market and successful than one that is not.

________ Is the Extent to Which a New Product Is