________ is the degree to which consumers find a new product or its use difficult to understand.
A) Compatibility
B) Complexity
C) Relative advantage
D) Comparability
E) Tangibility

Question

Quizplus · Accepted Answer

The degree to which consumers find a new product or its use difficult to understand is referred to as complexity. Compatibility refers to how well the product fits with consumers' current needs and lifestyles, relative advantage pertains to the benefits of the new product over existing alternatives, comparability refers to the ability to compare the new product with alternatives, and tangibility pertains to the physical attributes of a product.

________ Is the Degree to Which Consumers Find a New