Packaging plays an important role in attracting consumers' attention and communicating brand attributes.

Question

Quizplus · Accepted Answer

This statement is true. Packaging can impact a consumer's perception of a product and can contribute to their purchase decision. It can communicate key information about the brand, such as its values, quality, and uniqueness. Plus, a visually appealing package can catch the eye of a potential buyer on store shelves.

Packaging Plays an Important Role in Attracting Consumers' Attention and Communicating