Magazines targeted to people who compete in triathlons,those who enjoy cooking,and those who love knitting use ________ segmentation variables.
A)demographic
B)ethnographic
C)psychographic
D)socioeconomic
E)geodemographic

Question

Quizplus · Accepted Answer

Psychographic segmentation variables are used to target audiences based on their interests, activities, and lifestyles, such as competing in triathlons, enjoying cooking, or loving knitting.

Magazines Targeted to People Who Compete in Triathlons,those Who Enjoy