In one-to-one marketing,companies customise aspects of products or services offered to each consumer.

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One-to-one marketing focuses on tailoring products or services to the specific needs and preferences of individual consumers. This requires gathering data on each customer's behavior, buying patterns, and preferences, and using that information to offer customized products, services, or advertising messages.

In One-To-One Marketing,companies Customise Aspects of Products or Services Offered