If a product is expensive or complex and hard to understand,the consumer may experience ________.
A)perceived risk
B)lifestyle risk
C)social class risk
D)heuristics risk
E)reference group risk

Question

Quizplus · Accepted Answer

Perceived risk is the potential for a negative outcome or loss associated with a particular product or service. In the case of expensive or complex products, consumers may perceive a higher level of risk and thus feel hesitant to purchase.

If a Product Is Expensive or Complex and Hard to Understand,the