Consumers often rely on decision rules or guidelines when weighing the claims companies make.
A)buying plans
B)heuristics
C)core competencies
D)analogies
E)synergistic criteria

Question

Quizplus · Accepted Answer

Heuristics are decision rules or shortcuts that people use to simplify the decision-making process, especially in situations with a large amount of information or uncertainty. Consumers commonly use heuristics when evaluating claims made by companies, such as relying on brand reputation or price as an indicator of quality.

Consumers Often Rely on Decision Rules or Guidelines When Weighing