The physical environment of a store does not directly affect consumers' moods and behaviours so is of little interest to marketers.

Question

Quizplus · Accepted Answer

The statement is false. The physical environment of a store can have a significant impact on consumers' moods and behaviours, and is therefore of great interest to marketers. Factors such as lighting, color schemes, music, store layout, and temperature can all influence consumers' perceptions and actions in a store.

The Physical Environment of a Store Does Not Directly Affect