Consumers often change their beliefs or actions as a reaction to real or imagined group pressure to gain acceptance from a particular reference group.
A)behavioural learning
B)group loyalty
C)operant conditioning
D)conformity
E)brand loyalty

Question

Quizplus · Accepted Answer

This statement describes the concept of conformity, which refers to the tendency of individuals to adjust their beliefs or behaviors in order to conform to the norms of a particular group. This can be driven by a desire for social acceptance or a fear of rejection. Conformity is a key aspect of social influence and is studied in fields such as social psychology and marketing.

Consumers Often Change Their Beliefs or Actions as a Reaction