Cadbury's conducts an annual survey of members of its 'Chocolate Lovers Club' to get ideas for new flavours and opinions as to current products.
A)probability data
B)ethnographic data
C)secondary data
D)experimental data
E)primary data

Question

Quizplus · Accepted Answer

The survey conducted by Cadbury's is collecting data directly from members of their 'Chocolate Lovers Club', making it an example of primary data.

Cadbury's Conducts an Annual Survey of Members of Its 'Chocolate