Six businesswomen and a facilitator are engaged in a discussion concerning the amenities businesswomen would most likely expect to find in business hotels.

Question

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A focus group is a type of market research where a small group of people is brought together to discuss a specific topic or product. In this case, the six businesswomen and facilitator are discussing amenities for business hotels, making it a focus group. The other options, such as one-way communication channel or virtual community, do not involve face-to-face interaction and are not appropriate for this situation. A mall or shopping center intercept would involve stopping people in public places to gather their opinions, which is not applicable to this scenario. Chat room is not relevant as it is an online platform where people communicate through messages.

Six Businesswomen and a Facilitator Are Engaged in a Discussion