Which of the following methods for gathering exploratory data was borrowed from anthropologists who 'live with the natives'?
A)Case studies
B)Focus groups
C)Ethnographies
D)Mall or shopping centre intercept surveys
E)One-on-one interviews

Question

Quizplus · Accepted Answer

Ethnographies involve immersing oneself in the daily life and culture of the target population, much like anthropologists who 'live with the natives.' This method involves observing behavior, customs, and attitudes of the group and can provide rich insights into their motivations and needs. Case studies, focus groups, mall intercept surveys, and one-on-one interviews all have different methodologies and purposes.

Which of the Following Methods for Gathering Exploratory Data Was