Which of the following statements about collecting market research data in foreign countries is true?
A)Cultural differences affect how people respond to survey questions.
B)Telephones facilitate data collection in countries with poor school systems.
C)The same amount of secondary data is available for every country.
D)All countries can be described as computer literate.
E)All of the above

Question

Quizplus · Accepted Answer

Cultural differences can greatly affect how people respond to survey questions, making it important to consider cultural nuances when collecting market research data in foreign countries. The other options are incorrect as telephones may not be readily available in all countries, not all countries have the same amount of secondary data available, and not all countries can be described as computer literate.

Which of the Following Statements About Collecting Market Research Data