Born-global firms sell first in their home markets and when those markets are saturated they look offshore.

Question

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Born-global firms are known for their rapid internationalization and typically sell their products or services in foreign markets as soon as they launch. They often start off with a small domestic market and quickly expand to other countries. Therefore, they don't wait for their home markets to become saturated before looking offshore.

Born-Global Firms Sell First in Their Home Markets and When