________ is the tendency to prefer products or people of one's own culture to those from other countries.

Question

Quizplus · Accepted Answer

Ethnocentrism is the belief in the superiority of one's own culture and the tendency to view other cultures through the lens of one's own. This can lead to a preference for domestic products and a disdain for foreign products or people. This can pose a challenge for international marketing efforts.

________ Is the Tendency to Prefer Products or People of One's