With a ________,a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties.

Question

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A licensing agreement is an arrangement in which one firm gives another firm the right to produce and market its product in a specific country or region in return for royalties. This allows the company to expand its market reach without having to make a direct investment in the new market.

With a ________,A Firm Gives Another Firm the Right to Produce