To successfully market the Corvette to the European market,General Motors had to make the automobile shorter and narrower.

Question

Quizplus · Accepted Answer

Product adaptation refers to modifying a product to suit the specific needs and preferences of a particular market. In the case of the Corvette, General Motors had to make the automobile shorter and narrower to fit within the size and road regulations of the European market, which is an example of product adaptation.

To Successfully Market the Corvette to the European Market,General Motors