Discuss How Straight Extension,product Adaptation and Product Invention Strategies Differ,with
Discuss how straight extension,product adaptation and product invention strategies differ,with examples,and why marketers might choose each particular strategy.
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Q148: A company has developed a new virtual
Q149: Subway,the sandwich chain,operates in 87 countries.
A)straight extension
Q150: International marketers do not have to worry
Q151: Eastman Kodak accused Japanese rival Fujifilm of
Q152: Coca-Cola sells 355 ml cans of its
Q154: Coldplay decides to launch its new album
Q155: What product decisions might a company such
Q156: With a straight extension strategy a company
Q157: It may be unethical,however it is always
Q158: An example of a product adaptation strategy
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