The functional planning that is done in the marketing department is referred to as ________.

Question

Quizplus · Accepted Answer

The functional planning done in the marketing department is referred to as marketing planning. Strategic planning involves setting long-term goals and objectives for the organization, while operational planning deals with day-to-day activities to achieve those goals. Tactical planning involves developing specific action plans to achieve short-term objectives. Marketing research is a process of collecting and analyzing data to inform marketing decisions.

The Functional Planning That Is Done in the Marketing Department