Managers can use the Boston Consulting Group growth-market share matrix to determine the potential of a firm's existing products to generate cash needed to invest in new products.

Question

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The Boston Consulting Group growth-market share matrix is a tool used for portfolio analysis designed to help companies determine the potential of their existing products to generate cash needed to invest in new products. It classifies products into four categories: cash cows, stars, question marks, and dogs, based on their market growth and market share. This helps managers make decisions about resource allocation and investment strategies.

Managers Can Use the Boston Consulting Group Growth-Market Share Matrix