Marketers using the BCG growth-market share matrix sometimes refer to question marks as problem children.

Question

Quizplus · Accepted Answer

This statement is true. In the BCG growth-market share matrix, question marks are products or businesses with low market share in a high-growth market. These products require significant investment in order to gain market share and become stars, but there is no guarantee of success. As a result, marketers often refer to question marks as "problem children" because they require careful management and attention in order to succeed.

Marketers Using the BCG Growth-Market Share Matrix Sometimes Refer to Question