In Australia and New Zealand Cadbury's decides to offer a new range of bottled drinks featuring the same chocolate as it uses in its Dairy Milk chocolate bars,offering Dairy Milk Iced Latte,Dairy Milk Iced Cappuccino and Dairy Milk Chocolate Energy Drinks.In doing this,what growth strategy would Cadbury's be adopting? Why might they consider adopting such a strategy? Once these products are launched and have been in the shops for a year,what other growth strategies might they consider and why?

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The Answer of In Australia and New Zealand Cadbury's decides to offer a new range of bottled drinks featuring the same chocolate as it uses in its Dairy Milk chocolate bars,offering Dairy Milk Iced Latte,Dairy Milk Iced Cappuccino and Dairy Milk Chocolate Energy Drinks.In doing this,what growth strategy would Cadbury's be adopting? Why might they consider adopting such a strategy? Once these products are launched and have been in the shops for a year,what other growth strategies might they consider and why?

In Australia and New Zealand Cadbury's Decides to Offer a New