Decisions such as branding,packaging and support services are part of a company's ________ strategy.

Question

Quizplus · Accepted Answer

Product strategy includes decisions related to branding, packaging, and support services, among others. Segmentation refers to dividing the market into smaller groups, promotion relates to marketing communication, pricing involves setting the appropriate price for the product or service, and positioning refers to the perception of the brand in the minds of consumers.

Decisions Such as Branding,packaging and Support Services Are Part of a Company's