Marketers use ________ as a means to monitor performance to determine whether they are meeting their marketing objectives.

Question

Quizplus · Accepted Answer

Marketers use control as a means to monitor performance and ensure that they are meeting their marketing objectives. Control involves setting specific standards or benchmarks for performance and then measuring actual performance against these standards. This allows marketers to identify any deviations from expected performance and make necessary adjustments to achieve their objectives.

Marketers Use ________ as a Means to Monitor Performance to Determine