Marketers must have concrete measures or means of controls to determine whether they are meeting their marketing objectives.

Question

Quizplus · Accepted Answer

This statement is true. Marketers need measurable goals and ways to track their progress in order to determine if they are meeting their marketing objectives. Without concrete measures or means of controls, it is difficult for marketers to evaluate their effectiveness and make informed decisions about their marketing strategies.

Marketers Must Have Concrete Measures or Means of Controls to Determine