Marketers first identify consumer needs and then provide products that satisfy those needs,ensuring the firm's long-term profitability.
A)consumer orientation
B)marketing concept
C)production orientation
D)marketing mix
E)total quality management orientation

Question

Quizplus · Accepted Answer

The marketing concept is a business philosophy that puts the customer at the center of all activities. It involves identifying consumer needs and wants and then providing products that satisfy those needs, ultimately leading to the firm's long-term profitability. This approach requires the firm to focus on the entire marketing mix, including product, price, promotion, and place, to create superior customer value and meet customer expectations.

Marketers First Identify Consumer Needs and Then Provide Products That