A consumer has a ________ when there is a difference between their actual state and their ideal or desired state.
A)need
B)want
C)demand
D)value
E)benefit

Question

Quizplus · Accepted Answer

A need is a state of deprivation, where an individual's actual state falls short of their desired state. It propels consumers to take action and seek a solution to the discrepancy. Therefore, when there is a difference between an individual's actual state and his or her ideal or desired state, it results in a need.

A Consumer Has a ________ When There Is a Difference