The societal marketing concept maintains that marketers must satisfy customers' needs in ways that also benefit society.

Question

Quizplus · Accepted Answer

The statement is true. The societal marketing concept focuses on creating products or services that not only fulfill customers' needs but also have a positive impact on society as a whole. This approach considers the well-being of the targeted audience as well as society's welfare, leading to long-term relationships between businesses and customers.

The Societal Marketing Concept Maintains That Marketers Must Satisfy Customers