Within the context of the marketing mix, place refers to the availability of the product to the customer at the desired time and location.

Question

Quizplus · Accepted Answer

Place in the marketing mix refers to the distribution channels and the availability of the product to the target audience. It includes decisions related to the location, logistics, inventory management, and supply chain management to ensure that the product is delivered to the customer at the right time and place.

Within the Context of the Marketing Mix, Place Refers to the Availability