When a firm develops a trademark internally through advertising,it does not record the advertising costs as an intangible asset,but rather expenses them in the income statement.

Question

Quizplus · Accepted Answer

According to generally accepted accounting principles (GAAP), the costs incurred in developing trademarks internally through advertising are expensed as incurred and not recorded as an intangible asset. Therefore, Option A is correct.

When a Firm Develops a Trademark Internally Through Advertising,it Does