Approximately 60 percent of presidential campaign spending is devoted to TV ads.

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This statistic is generally true, although it may vary slightly from one campaign to another. According to data from the 2020 presidential campaign, approximately 58% of total spending by the Biden campaign and 68% of spending by the Trump campaign went to TV advertising. Previous presidential campaigns have also invested heavily in television advertising, making it the most important medium for reaching potential voters.

Approximately 60 Percent of Presidential Campaign Spending Is Devoted to TV