The phenomenon that people often pay the most attention to things that they already agree with is called selective perception.

Question

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This is a well-established concept in psychology and communication studies. Selective perception occurs when individuals filter, interpret, or remember information in a way that confirms their pre-existing beliefs or attitudes. This can lead to confirmation bias and make it challenging to challenge or change someone's entrenched beliefs.

The Phenomenon That People Often Pay the Most Attention to Things