On surveys, subjects can try to present a positive image of themselves, a problem referred to as
A) experimenter bias
B) social desirability bias
C) question ambiguity
D) good subject bias

Question

Quizplus · Accepted Answer

Social desirability bias refers to the tendency of respondents to give socially acceptable answers rather than their true opinions or beliefs. This can occur when respondents feel pressure to present themselves in a positive light or to conform to perceived social norms.

On Surveys, Subjects Can Try to Present a Positive Image