Many customers will walk right past a diner that serves coffee and go to Starbucks,where they pay more for a cup of java.For these customers,coffee is differentiated by:
A)style.
B)location.
C)quality.
D)type.

Question

Quizplus · Accepted Answer

Quality is the differentiation factor for customers who are willing to pay more for a cup of coffee at Starbucks. They believe that the quality of the coffee is better at Starbucks than at a diner.

Many Customers Will Walk Right Past a Diner That Serves