Having customers pay by the ounce for items purchased on sandwich or salad bars is an example of
A) actual cost pricing.
B) product marketing.
C) sociocultural factor planning.
D) pricing psychology.

Question

Quizplus · Accepted Answer

Pricing by the ounce is a strategy that leverages pricing psychology, as it allows customers to feel they have control over the cost based on the quantity they choose, potentially leading to increased satisfaction and perceived value.

Having Customers Pay by the Ounce for Items Purchased on Sandwich