A foodservice operation's target market is
A) individuals who are used in focus groups to determine customer needs and wants.
B) a group of people for whom a company develops a product or service.
C) individuals who are not currently buying a company's product or service.
D) individuals randomly chosen to receive free products or services.
Correct Answer:
Verified
Q6: MATCHING.
Choose the item that best Match
Q10: Identifying marketing opportunities and potential problems confronting
Q11: A person's ethnicity, income, and education are
Q12: Natural resources, population density, and subcultural values
Q14: A strategic business unit is
A) any operation
Q14: MATCHING.
Choose the item that best Match
Q15: Which of the following is an accurate
Q16: Gathering customer input during the service encounter
Q18: MATCHING.
Choose the item that best Match
Q18: Heterogeneity of service means that
A) the production
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