Dean is a quantitative researcher who studies attitudes about computer use. Which of the following data collection strategies is most consistent with a quantitative research design?
A) Observe a few participants over an extended period of time as they work on computers.
B) Conduct focus group interviews to determine computer users' attitudes.
C) Interview a few participants and ask them to refer others to the study.
D) Develop and administer a Likert-type survey to collect attitude data.

Question

Quizplus · Accepted Answer

A Likert-type survey is a quantitative research tool used to collect numerical data on attitudes, opinions, and behaviors. This is the most consistent data collection strategy for a quantitative researcher like Dean. Observations (A) and focus group interviews (B) are qualitative research methods, while asking participants to refer others to the study (C) is not a data collection strategy at all.

Dean Is a Quantitative Researcher Who Studies Attitudes About Computer